British Airways High Life

SHOPPING

Fashionable Florence

July 2007

 Page 1 of 2
From luxury designer labels to modest flea markets, Florence has it all. Claudia Warden hunts down the city's best buys
Florence
Illustration by Jane Webster

Share
this article


In terms of elegance - and here we're talking architecture as well as people and merchandise - there are few shopping streets to rival Florence's via Tornabuoni, which leads north from the river Arno to Piazza degli Antinori. The modern fascias, mostly affixed to the façades of Renaissance and Baroque palaces, here form an alphabetically disordered A to Z of Italian names, from Armani's modish Claudio Silvestrin-designed premises at number 48 to Ermenegildo Zegna (at no 3), by way of Bottega Veneta (at no 7), Cavalli (no 83), Ferragamo (whose flagship occupies the Palazzo Spini at no 2), Gucci (no 73), Pucci (nos 20-22), Prada (no 51), Trussardi (no 34) and Versace (no 13). For the desirable Florentine bag label Il Bisonte, you need to turn into via del Parione, while Dolce & Gabbana can be found en route to the Piazza della Repubblica on via degli Strozzi, where you'll also find Fendi. But these labels are available internationally, as are those you can get discounted at the city's cut-price outlets in nearby Rignano sull'Arno (Dolce & Gabbana) and Osmannoro (Roberto Cavalli).

Cross the Arno, however, and shopping opportunities in the area known as Oltrarno are altogether less predictable, though no less alluring, for this is where the botteghe, or ateliers, are concentrated, some of them hundreds of years old, where you can commission hand-crafted bespoke shoes, perfumes, silverware - the last word in exclusive one-offs. In an age of globalisation, Florence remains a city where you truly can buy things you won't find anywhere else.

Of course, the trick is finding them. But consult Maurizio Ammazzini, chief concierge at the idyllic Villa San Michele, a 16th-century villa with a façade attributed to Michelangelo that stands just outside the city and is by far the loveliest place to stay, and he will not just furnish you with the key addresses, but can also put you in touch with a personal shopper. Angela Carpio, for example, charges €240 for half a day's shopping, but her name is enough to open doors - and Anglophone, French and Spanish non-Italian- speakers will be grateful for her interpreting skills.

Assuming your time will be to some extent constrained (after three hours, Carpio's meter runs at €100 an hour), it helps to have some idea of what you want to buy. Bespoke footwear? (This is the city of Ferragamo, after all, and all that legendary Tuscan steak ensures a plentiful supply of first-rate leather.) Then Japanese shoemaker Hidetaka Fukaya (via dei Federighi 6) charges €3,000 a pair, including a polished elm last (so further pairs come with a €500 discount, and don't require subsequent fittings) and shoe trees.

Made-to-measure tailoring? Simone Abbarchi, chief tailor at Bottega delle Antiche Terme (Borgo Santissimi Apostoli 16) is your man. His bespoke shirts in 170 threadcount Egyptian cotton (one of a range of 500 fabrics he works with) start at €100. But be warned: they may spoil you for off-the-peg ever after. If this makes you desirous of other luxury materials, then Valmar on via Porta Rossa 53 (valmar-florence.com), is a tiny emporium, packed floor-to-ceiling with colourful cloth and trimmings like an old-fashioned haberdashery store. It's best known for its passamanerie (or passementerie as these gold and silver braids, trims and tassels are better known), as well as opulent velvets, silks and rich brocades. There's also an alluring selection of embroidered cushions and linen sachets with which to scent your wardrobe. Alternatively, Lisio on via dei Fossi 45 (fondazionelisio.org) has been dealing in equally sumptuous artisan-made damask silks and velvets since 1906. Or visit Antico Setificio Fiorentino on via L Bartolini 4 (anticosetificiofiorentino.com), silk weavers since the 18th century whose clients for bespoke weaves include the Kremlin.

Page 1 of 2

Posted by Claudia Warden

Tags

fashion-and-shopping

Are you being served?

The world's best personal shoppers

Vintage in Paris

Whether it's a 1940s dress or a 1970s hat you're after, Tara Munro from Ooh La La! Vintage will suggest the best places to go, from the ultra stylish Didier Ludot in the Palais Royale to a flea market. She's teamed up with the Hilton Arc de Triomphe to offer special lifestyle weekends, but you can book her if you're staying elsewhere. If that perfect item remains elusive, she offers a made-to-measure service called Madam Tra La La (madametralala.com). All packages are tailor made. +33 684 765 865; oohlala vintage.com

Sassy chic in São Paulo

Retail therapist extraordinaire Louisa Diniz is a whiz at securing access to big names at short notice. Her up-and-coming designer friends welcome guests into their studios, but she is also adept at picking out bargains on boutique shopping streets such as rua Oscar Freire, as well as in antique and artisan markets. Price on application. +55 21 2512 3458; dehouche.com

Markets in Marrakech

Laetitia Trouillet will lead shoppers through Marrakech's different shopping districts with the knowledge of an expert and the patience of a saint. Though her background is in fashion (she was born in Bordeaux but moved to Morocco to set up her own label), her shopping expertise extends to ceramics, interiors and jewellery. For nervous types, she'll even do the bartering. €230 for full day; €150 for half day (rates based on 2 people including all transport). +212 (0)74 21 72 28; lalla.fr

Celebrity secrets in New York

If you are keen to uncover the shopping secrets of New York, Bobbie Kraus and Ellen Frankel are your ladies. The lifelong New Yorkers and fellow shopaholics tailor each trip to individual requests and rarely take groups larger than four on their tours of East Village, Chinatown and the Meatpacking District as well as less well-known districts. $500 for three hours. +1 212 666 4266; secretshop walksnyc.com. Words by Emily Mathieson

Book online

Great value with British Airways

Find great value flights, hotels and car hire or check-in online and manage your booking at ba.com

Book now at ba.com

Join in

British Airways on Twitter

Follow us

Subscribe to News Feed

The latest travel news from bahighlife.com.

Subscribe