Last year Alexander McQueen built almost an entire collection around the British Empire, creating silk flag gowns, T-shirts printed with the Queen’s image and dresses inspired by the Raj.
This season he continues the theme with a clutch bag in a fluorescent version of the Union Jack. £665; alexandermcqueen.com
Sir Paul Smith has built a fashion empire with his witty takes on British classics, giving everything from suits to socks a quirky spin.
This spring he’s flying the flag with this umbrella with a chic cane handle. £105; paulsmith.co.uk
What better way to celebrate British cuisine than with this 1950s-style Smeg fridge, complete with a fresh-food capacity of 222 litres and a chrome wine rack. From £1,160; smeguk.com
For a more subdued take on the Union Jack, look to David Linley’s craftsmanship. This jewellery box is handmade using marquetry in burr oak, burr walnut and ripple sycamore. £1,463; davidlinley.com
Go to the next page for Chanel and Vivienne Westwood's take on cool Britannia.
Four of the country's best authors write about their Britain.