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London: Super Contemporary

June 2009

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The Paul Smith-designed Mini | bahighlife.com, the website for British Airways High Life magazine
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London’s Design Museum celebrates the capital’s reputation as a leader of design with Super Contemporary, which showcases new commissions from London’s most dynamic creatives, including fashion designer Paul Smith.

A timeline, beginning in the 1960s, charts the city’s defining creative moments, such as the Lloyd’s building by Richard Rogers and the first Sinclair ZX80 personal computer.

London is a city in which designers can be themselves,’ says Deyan Sudjic, Design Museum director. ‘It’s where art and fashion, architecture and design mix with combustible results.’

Design Museum and Beefeater 24 present Super Contemporary during 3 June-4 October at the Design Museum
(designmuseum.org).

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